About our founder
In his 31 year career with Procter & Gamble and Shell, Rahul Malhotra has led several multi-billion dollar, global businesses as CEO/GM or Brand Steward/CMO. He has lived and worked in the US, India, Japan, Singapore, Switzerland and the UK. Most recently, Rahul was the Global Head of Brand Strategy and Stewardship for the $300 billion Shell group worldwide, managing strategy and brand operations for a brand valued at over US $50 billion (growing +65% under his tenure till 2026). He is a recognized expert on brand building, marketing, AI transformation and embedding Purpose/Culture into organisations, frequently invited to share his thinking in international papers, conferences and podcasts with other experts (e.g. Professor Colin Mayer of Oxford University). A 2023 Forbes article (link here) and the Authority magazine in the US featured him and his work (link here). In 2025, the Impact magazine featured Rahul along with Satya Nadella, Sundar Pichai and several other leaders of Indian origin.
From 2012 to 2016, Rahul was the overall business and P&L head of the US $4 billion revenue (~2.5 million tonnes/year) Styrene chemicals business for Shell, leading global team members located in Canada, USA, Netherlands, Germany, China and Singapore. He has significant experience in structuring and negotiating large value, multi-year B2B deals ($500m-1b deal value) and in M&A deals of all forms. He was also active in the global plastics industry, partnering with customers and Washington DC based industry organisations to encourage recycling and other sustainability initiatives. Prior to this role, he was the head of the LPG business for Shell in 13 global markets (US $1.5 billion revenue) where he managed about 20 plants in Argentina, South Africa and Asian markets, 1500 people, large distribution chains and complex government relationships. Rahul has strong training and practical exposure from various board and advisory roles held with government JVs, listed companies, private sector JVs and non profit intermediaries. From 1995 to 2008, Rahul worked for Procter & Gamble in various marketing roles, leading country, regional and global teams in India, Japan and Singapore.
In 2019, Rahul was one of 25 global business leaders across industries recognized as ‘Internationalist of the year’ for redefining contemporary marketing and the role marketers should play within organisations. He and his work have also been featured in exclusive chapters for two books (‘101 Great Minds’, 2021; ‘Energy Branding’, 2023). Rahul has been a member of the global CMO Masters Circle (ANA), has led work that has won two Cannes awards and was one of 6 global CMOs who contributed to the ANA Global Purpose Handbook. In his early years, he was profiled as one of the top 10 young marketing professionals in India by the Economic Times, ranked as one of the ‘top 50’ most powerful people in Indian advertising/media/marketing (Pitch magazine), and featured by CNBC India in their show ‘Young Turks.’ More recently, his passion and success has been in sponsoring the use of technology (AI in particular) to dramatically reshape marketing worldwide.
You can also see some of his interviews and videos below:
Internationalist Magazine on Purpose, Strategy and Culture change in organisations
Interview on his work on AI and digital transformation in commercial operations
Global CMO Council in Florida on Customer Centricity
20 years celebration video of an initiative which carries on well after he led concept ideation & kickoff as marketing head of P&G India (Shiksha educates a child for every pack sold of P&G products). A great example of both (a) commercial innovation and (b) the intersection of purpose & shareholder interests.
Singapore conference on Brand vs. Performance marketing
Rahul is an alumnus of Oxford University, having completed the OUBEP program in Business Economics and also the Economics of Mutuality program. He has first class degrees in Economics and business (MBA) from the University of Delhi. He is an active learner and has completed multiple online certifications from Yale, Northwestern and Johns Hopkins University among others.
He is an active member of the community as an Independent Board Director and Committee Chairman with The Food Bank Singapore, is on the global advisory board of Leap 300, a tech-based non profit. Married to Geetika (a psychotherapist with her private practice) and a dad to two grown-up boys, Rahul enjoys being outdoors, playing drums with his band and cooking. His life’s stated purpose is to be a catalyst for the private sector to be a force for good and he thus spends a lot of time inspiring organisations and young leaders to leverage their skills and resources to make a real difference to the people and ecology of the planet. In this context, he gets his energy from leading transformation and rapid growth (revenue, profits, reputation and overall impact).
LinkedIn: www.linkedin.com/in/rahulmalhotra1
